SYSTEMIQ’s vision is a thriving planet where sustainable economic systems drive prosperity for all. They aim to do this by catalysing good disruptions in economic systems that will speed the achievement of the UN Global Goals and the Paris Climate Agreement.
SYSTEMIQ were working with an external agency to design and develop a new website to better represent the work they did.
I was brought on board to edit, re-write and streamline the copy and content on their site. I worked with the client to create a digital first approach to the way that SYSTEMIQ created their technically-focussed content. I created a workbook for how to write copy for digital, including information about how to write online for experts.
SYSTEMIQ launched their website and have a much more succinct approach to how they present content online and how to drive users to the right place.