Natural Capital Finance Alliance
The NCFA works with financial institutions to help build a sustainable future and make better decisions by assessing their impacts and dependencies on nature.
“Pat is a wonderful person to work with: intelligent, versatile and reliable to a fault.”
I was hired to improve digital communications on both a strategic and tactical level. Following an initial discovery phase to determine the needs of the organisation I began to develop an updated approach to digital.
This was followed by the development of the social media channels with the in-house team. We set goals, agreed an approach and finalised a digital tone-of-voice for our work.
This was followed by a full revamp of the NCFA website.
I managed this project, designed the site structure and wrote the copy for this piece of work.
I supported this work by establishing processes that streamlined the creation and publishing of content. This enabled the in-house team to maximise their resources and deliver quality content. This resulted in a large increase in engagement on social media channels and improved website engagement.